2013, it is believed that the national summer tourism market has been initially formed, and the economic benefits of summer tourism are obvious.now;different destination cities have their own development paths and modes. But on the whole, the development of my country's summer tourism industry is still in the development and cultivation period, which is manifested in the lack of strategic height of summer tourism, and often stays in the tourism sector and seasonal product layersurface;summer tourism strengthens the advantage of the destination's summer climate in the market, virtually restraining or even denying the tourism suitability of other seasons.,"negative effectshould"control pressure;the embryonic form of summer vacation economy appears, the tourism industry attribute of summer vacation tourism is not fully understood, and it is thought that summer vacation tourismis"depends on the sky to eatrice", realistic performanceis"climate is an objective advantage, but tourism is short.plate";summer economy has a single industrial structure, summer tourism, summer tourism real estate, tourism transportation and other industries are well developed, and other extended industries such as summer vacation and recuperation, off-season agriculture, etc.;summer tourism products lack characteristics, which are often the simple reorganization of existing routes and products, and cannot reflect the professionalism of summer vacation. Based on this,2014report introduced market cultivation and professionalism.guide"as the key word for this year.
2014, the temperature in most parts of the country was close to the same period of the year or higher, and the southeast of Chongqing, the southwest of Hubei, and the northern part of Hunan were high.temperature(3)5℃)is more than that of the same period in normal years. Research shows that,2014is strong, and with the early arrival of summer, the demand is ahead of schedule.."familytour"is the main form of summer travel. When residents choose to travel in the summer, they focus on short distances and combine long and short. At the same time, from the perspective of summer tourism development, the brand influence of summer cities is insufficient, and the development and publicity efforts are not enough.
from the perspective of supply, local governments, tourism authorities, tourism and related enterprises have realized the market value of summer tourism. Local governments have launched various summer vacation activities, tourism enterprises have launched a variety of summer vacation routes and products, various summer vacation tourism strategies are overwhelming, aviation enterprises have increased the number of routes and flights, meteorological service departments have carried out targeted meteorological services, and the media have actively promoted and guided them.
《XXsuggests that cities 1. summer tourism destinations should enhance their understanding of the value and importance of tourism climate resources and grasp the skygift""machine, and strive to build summer tourism destinations and brands.
2. tourism authorities and enterprises must correctly understand the tourism industry attributes of summer tourism, plan scientifically and rationally, formulate summer tourism management and service standards, and provide professional guidance. will be national, medium and long range,3-5days of summer bases and short-range,2-3-day summer vacation destinations are combined. Planning several types of special summer tourism products and routes is not just a simple reorganization and packaging of existing products. Some cross-regional integrated development of summer tourism routes and products are good choices, such as the Yellow River Thousand-mile style summer tourism route, black dragonriver-Jilin(Jingbo Lake, Five Dalianpool)lightmountain(Changbaimountain)color summer travel route, etc. Summer tourism cannot referhope"by the sky", the tourism authorities should give more guidance in strengthening the industrial supply of summer tourism, improving the service quality of summer tourism and the safety of destinations. The media should cooperate and do a good job in the promotion and publicity of summer tourism destinations. At the same time, tourism authorities and meteorological departments should strengthen their cooperation to provide tourism public meteorological services in a timely and accurate manner, so that tourists can have a clear idea of the choice of summer tourism destinations and the safety risks of destinations. In addition, the current tourism statistics are mainly carried out on a quarterly and monthly basis. It is recommended that summer tourism destinations carry out tourism statistics in seasons and months, so as to provide a basis for fully grasping the laws of the summer tourism market.
3. extend the summer vacation industry chain and develop a broad summer vacation economy. The future development should leap to a broader connotation, from a single and narrow summer vacation tourism to the linkage development of multiple industries such as health care, recuperation and health care, festivals and exhibitions. The transformation of the general summer vacation economy forms an industrial chain with summer vacation tourism as the core, integrating resources, front and back, and high levels, so as to obtain overall benefits based on complementary functions.
4. strengthen infrastructure construction and improve service guarantee capabilities, especially when the summer tourist season comes, problems such as inflated prices, bullying and slaughtering customers, and poor service quality will also surface. It is necessary to strengthen market supervision and tourism law enforcement to improve tourist satisfactiondegree;strengthen the safety of the elderly, and provide strong guarantees in medical services, food hygiene, and information services. Strengthen tourism public meteorological services and provide timely and accurate meteorological information.
, we should highlight the cultural characteristics, strengthen the brand building of summer resort cities, and enhance the awareness of the city's summer resort image. In terms of publicity, it is especially necessary to publicize and guide tourists to establish the awareness of the important relationship between climate and human health. The driving force of climate for tourism lies in the fact that some respiratory tract, cardiovascular and cerebrovascular diseases or mental diseases such as depression can be alleviated or controlled through short-term travel to other places, which is called climate therapy or transfer therapy abroad. Summer is a period of high incidence of cardiovascular and cerebrovascular diseases in the elderly. Therefore, efforts should be made to establish a relationship between the cool climate and the summer protection of cardiovascular and cerebrovascular diseases and be recognized by the market, so that migratory birds, migratory bird real estate and tourism climate economy can really take shape.
considering that many tourist cities with excellent and comfortable summer climate want to be actively included in the research sample, the China Tourism Research Institute and the Public Meteorological Service Center of the China Meteorological Administration planfrom2015, the observer unit system was launched, and the declaration and naming of summer tourism observation points and best summer tourism destinations were considered.
20147months were Harbin, Kunming, Qingdao, Dalian, Guiyang, Yantai, Jilin, Shenyang, Lijiang, Qinhuangdao, Changchun, Chengde, Yanbian, Xining and Taiyuan..8months were Yantai, Dalian, Harbin, Kunming, Jilin, Guiyang, Hohhot, Qingdao, Qinhuangdao, Shenyang, Yanbian, Changchun, Taiyuan, Xining and Yan'an.
